Partner Team

Partner Team

Partner Team
  • Experience: 26 years
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Forma 5 uses external partners and supplier in their project team. They collaborate with complementary organizations, sharing expertise, resources, and risk to achieve common goals and create value for Forma 5 clients.

Forma 5's Partnerships Driving Client Success Through Collaboration

Forma5’s strength lies in its collaborative network, with Associated Partners playing a pivotal role alongside other external organizations like FLOW. These experts significantly enhance our advisory capabilities in the dynamic business landscape.As a strategic partner, Forma5 combines high-level insights with operational expertise in the retail and industry sectors.

 Our Associated Partners are instrumental in addressing complex challenges in retail operation, category management, sourcing, concept development, and brand and marketing development, including loyalty programs.

Forma5, together with its network of experts, works on dual tracks: optimizing current operations while developing strategies for future growth. This approach enables our clients to excel in their present business environment and prepare for upcoming market shifts.By leveraging the specialized knowledge of our Associated Partners and collaborating with external organizations,

Forma5 delivers comprehensive, actionable solutions that drive sustainable growth and create measurable value in the retail and industry sectors

Associated Partner Jakob Olsbø

With over 20 years of executive experience, Jakob Olsbø specializes in driving business growth and digital transformation. His expertise spans brand evolution, category management, loyalty programs, and omni-channel strategies across European and global markets.

As a Senior Business Development Consultant, Jakob excels in developing strategies for diverse clients, focusing on brand enhancement, sales optimization, and customer-led growth initiatives. His approach combines data-driven insights with practical execution, leveraging technology to improve operational efficiency and unlock new revenue streams.

At Forma5, Jakob addresses complex challenges in category management, sourcing, and concept development. His experience in brand and marketing development, including loyalty programs, enhances our ability to deliver comprehensive solutions that drive sustainable growth in the retail and industry sectors.

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Driving Brand Evolution

Jakob spearheaded the smooth rebranding of Statoil to Circle K in Europe, injecting fresh vitality into Europe's leading sports chain, XXL. Additionally, he introduced innovative sub-brands and concepts within Shell and Circle K, showcasing his adaptability and market insight on both a European and global scale.

Loyalty Programs and Rewards Innovation

Jakob led Shell's Nordic loyalty program, implementing innovative strategies. He introduced Circle K Extra Club and CK Drivers Club in Europe, showcasing his expertise in designing compelling reward schemes. Additionally, he launched the XXL Reward Club, strengthening customer relationships.

Category Management and Concept Development

Jakob has extensive experience in category management for Shell and CK at local, Nordic, and global levels in both convenience and fuel sectors. He has built various store concepts for Shell, Circle K, and the sporting chain XXL. His expertise in strategic sourcing, inventory management, and supplier relationships drives sales and profitability, delivering outstanding customer experiences. His strong negotiation skills ensure the best value and quality from reliable suppliers.

Omni-Channel Strategy and Customer Journey Leadership

.Jakob champions an omni-channel approach, ensuring seamless customer experiences across stores and digital platforms. Leveraging data-driven insights and modern CRM solutions, he redefines customer journeys. His deep understanding of consumer behavior drives innovation, optimizing every touchpoint for maximum satisfaction and sustained growth. By working with Jakob, clients benefit from enhanced customer loyalty and increased revenue through tailored, effective engagement strategies

Digital Transformation and Business Growth

Jakob is a proven champion of digital transformation, driving both cost optimization and revenue growth. His strategic implementation of new marketing technologies, coupled with data-driven insights, ensures optimal resource allocation and unlocks new revenue streams. Jakob's approach to digital transformation enhances

Associated Partner Helle Kirs-Toiger

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Forma5 benefits from a robust network of partners and suppliers involved in various projects. Helle Kirs-Toiger brings over 20 years of international retail business management experience, specializing in retail operations, category management, and foodservice business development. Her expertise in strategic leadership and innovation, customer experience and retail concept development provides valuable insights and guidance to clients. 

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International Retail Operations

Helle leads change, utilizing benchmarking and performance management to drive P&L improvement, offering a solid foundation of market strategies and operational practices. As Managing Director, she led Statoil Fuel & Retail to market leader position in Estonia, thru effective business planning, LEAN retailing and optimized store network.

Strategic Leadership and Innovation

Helle excels in creating retail and foodservice strategies, setting objectives, KPIs, and building high-performing international teams. She established Stage Gate Innovation Process for Circle K Europe foodservice business, securing disciplined and profitable innovation that enhanced quality, streamlined operations, and catered to evolving customer preferences.

Category Management and Sourcing

Delivers strategic expertise in optimizing categories to maximize sales and profitability, accompanied with sourcing to ensure the right products are sourced at the best value and right quality from reliable suppliers in sync with shopper needs. Her success in strategic sourcing, inventory management, and supplier relationships provides clients with valuable insights into scalable sourcing, procurement, and sustainability practices

Expertise in Foodservice and Sustainability

Helle has managed complex foodservice development projects and streamlined food supply chain with integrated sustainability requirements. Her experiences in establishing optimal foodservice product recipes accompanied with easy-to-follow digitized Standard Operating Procedures will enable Forma5 customers to secure consistent experiences to customers, ensure compliance with regulations, and optimize operational efficiency.

Customer Experience and Concept Development

Helle is passionate about delivering outstanding customer experiences and product offerings. She has extensive experience in developing and launching new store concepts, products, and brands, as well as enhancing operational processes, including food safety, quality, and sustainability, benefiting her clients.

Flow

The partnership between Forma 5 and Flow Insight have already brought success in several Forma 5 projects. Retail shoppability from entry to exit is key in FLOW Insights work with us. They benchmarks, identifies and resolves shoppability challenges, and facilitates effective A/B testing in real life settings. Their newly launched 4th generation system leverages a decade of expertise with projects in over 1000 shelves for some of the most advanced clients in FMCG.

  • Forma 5 consulting powerhouse crafting retail success through co-creation, streamlined processes, and precise concept launches.

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    Oslo, Norway

    post@forma-5.com
    +47 470 37 997

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